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Sunday, October 23 • 11:30am - 12:30pm
To Niche or Not to Niche (Brkt 11)

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Three case studies will be presented that represent best practices for using social media to reach niche communities. The presenters will share their stories as well as their successes, challenges and lessons learned.


Roo Ciambriello

If Roo Ciambriello could list all of her favorite things, they'd include Choco Tacos and every AMA Snoop Dogg has done on Reddit. Roo is a copywriter out of New Haven, and her stories on the backs of potato chip bags and candy wrappers can be found in Whole Foods, Kroger, and Target. You can follow her on Twitter, Instagram, and her blog, Semiproper.
avatar for Julia Diaz-Asper

Julia Diaz-Asper

Julie Diaz-Asper has spent more than two decades helping large organizations innovate and pursue new market opportunities. As a strategy consultant with Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create new markets for telecom and media companies. She later worked with American Express finding innovative ways to use the Internet to reach, service, and engage its commercial card customer base. Recently... Read More →
avatar for Terri Holley

Terri Holley

A tech-savvy, insightful, and highly creative new media “maverick” who is always operating outside the box, Terri Holley understands the nuances of interactive marketing, emerging technology and how both are used to build deeper relationships with prospects and customers.  Along with serving as CEO of Holley Creative, Terri has been a contributor to Women Grow Business, recognized by Forbes magazine as one of the best marketing... Read More →
avatar for Tonya R. Taylor

Tonya R. Taylor

Your Savvy Online Business Builder, SavvyBizBuilder.com
Tonya R. Taylor, founder of SavvyBizBuilder.com, empowers business owners with savvy ways to use their WordPress website for marketing to build a BIG ONLINE PRESENCE that doesn’t suck. | | Tonya is known as the “Savvy Online Business Builder” for solo entrepreneurs and small business owners who need more time to focus on running their six figure business and want fast, proven results ensuring potential customers can find them... Read More →

Sunday October 23, 2011 11:30am - 12:30pm
National Harbor 3

Attendees (23)