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Friday, October 21 • 11:00am - 12:15pm
The Truth About Brands, Bloggers and ROI: A Conversation with PR Rockstars (GS B)

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Today bloggers can be more influential than celebrities in driving affinity for companies and brands. It's okay for them to ask, "what's in it for me?" Please join us as we talk about how bloggers and brands can build lasting relationships that are a win, win for both parties!


Speakers
avatar for Adrianna Giuliani

Adrianna Giuliani

Adrianna serves as a SVP, Creative & Strategic Planner at DeVries collaborating with account teams to develop programs that challenge conventional thinking and connect to pop culture. She is fascinated by how social media has changed from a reflection of how we communicate to a catalyst that shapes how people and companies relate to the world around them. During her career Adrianna has worked on a range of lifestyle brands including... Read More →
avatar for Nancy Martira

Nancy Martira

With more than three years providing strategic counsel for brands like Kodak, Frito-Lay, ConAgra Foods, H&R Block and IKEA, Nancy has developed strategic influencer programs, local market events, Twitter and Facebook content sourcing and event sponsorships. She often works with companies to develop their internal social media guidelines and teaches seminars on web culture, social media for productivity and Twitter 101. Nancy has developed... Read More →
avatar for Don Moore

Don Moore

Donald T. Moore has over 20 years of experience in a wide variety of business disciplines including Brand Management, Advertising, Media Sales and General Management of large organizations. During his career, he has repeatedly demonstrated a record of achievement and success in several fast paced, competitive markets. As President of Burrell Digital, Don oversees all elements of the Agency’s digital practice. He has responsibility for... Read More →
avatar for Ted Rubin

Ted Rubin

Author - Return on Relationship..., Social Marketing Strategist, Keynote Speaker, Brand Evangelist
Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. As many may have heard, Ted recently left his position as Chief Social Marketing Officer of Collective Bias. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a... Read More →


Friday October 21, 2011 11:00am - 12:15pm
Potomac Ballroom D Gaylord National Resort

Attendees (52)