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Thursday, October 20
 

6:00pm

Hanes Comfort Lounge

The Hanes Comfort Lounge will offer free product samples along with appetizers, drinks and a specialty Hanes Comfortini! Don’t forget to bring a fresh pack of Hanes socks to add to the Hanes Sock Drop, helping to benefit The Salvation Army.  For each package of Hanes socks donated, you will be entered to win gift cards towards your favorite apparel products. Be sure to stop by the Hanes Comfort Lounge before, during or after the movie to learn about Hanes.  The doors officially open at 6pm.


Sponsors


Thursday October 20, 2011 6:00pm - 10:00pm
Chesapeake A

6:00pm

On-Site Registration and Check-In
Thursday October 20, 2011 6:00pm - 10:00pm
Chesapeake C

8:00pm

Movie Screening: Jamie Foxx Presents THUNDERSOUL

ABOUT THE MOVIE

Presented by Jamie Foxx, THUNDER SOUL follows the extraordinary alumni from Houston’s storied Kashmere High School Stage Band, who return home after 35 years to play a tribute concert for the 92-year-old “Prof,” their beloved band leader who broke the color barrier and transformed the school’s struggling jazz band into a world-class funk powerhouse in the early 1970s.

Brought to Blogalicious Weekend 2011 courtesy of Different Drummer.


Sponsors


Thursday October 20, 2011 8:00pm - 10:00pm
Chesapeake A
 
Friday, October 21
 

8:00am

8:30am

Conference Kickoff!
Friday October 21, 2011 8:30am - 9:00am
Potomac Ballroom D Gaylord National Resort

8:30am

Breakfast (Courtesy of JOHNSON & JOHNSON)


Friday October 21, 2011 8:30am - 10:00am
Potomac Ballroom D Gaylord National Resort

9:00am

JOHNSON & JOHNSON Presents: Your Passion CAN Be Your Life's Work (GS A)

This talk speaks to how to take the things you are passionate about and make that your life's work. It will cover everything from the benefits of being uncomfortable, WHY are you doing what you're doing, the U-ology 101 3 keys which include Uncover It, Talk About It, Be About and the motivation it will take to #keepgoing.


http://www.jnj.com/connect/

Speakers
avatar for Jesse Jones

Jesse Jones

Your passion can be your life’s work! Jesse Jones lives by these words, and has made it a mission to help others tap into their own passions and actualize their dreams through their careers. At 29, Jesse has a zest for life that is fuelled by ambition and positive energy. His own ability to recognize that which makes him excited has created the opportunity for Jesse to transfer those elements into his own fulfilling career as an authority... Read More →


Friday October 21, 2011 9:00am - 10:00am
Potomac Ballroom D Gaylord National Resort

10:00am

Your Social Evolution: Building Your Network!

Presenters will be discussing unique ways to build your social media network online and offline. How to think 'outside the box'. They will talk about their experiences and what has worked for them ie; partnering with other bloggers, setting up a hyperlocal blogger network, etc. They will also wrap up our session with a fun networking activity!


Speakers
avatar for Corine Ingrassia

Corine Ingrassia

With a background in consumer marketing and PR, Corine's involvement in the social media and blogging communities has lead her to work on many integrated social media campaigns, summits and ambassadorships programs for various brands. A member of the blogosphere since 2003, Corine's lifestyle blog- Complicated Mama has made her a social media influencer with over 8,000 twitter followers. Referenced as part of the "Twitter-ati", Corine’s... Read More →
avatar for Tina Seitzinger

Tina Seitzinger

With over ten years experience in Marketing Communications, Tina Seitzinger has worked with businesses to lead branding, communications and online community development. Today, she focuses her work on helping small businesses and organizations use online tools effectively to build relationships, strengthen their brand and create a strong online presence. Tina is the Co-Founder of Girls’ Lunch Out {GLO}, a networking group formed to... Read More →


Friday October 21, 2011 10:00am - 10:30am
Potomac Ballroom D Gaylord National Resort

10:30am

Morning Break
Friday October 21, 2011 10:30am - 11:00am
Exhibit Hall

11:00am

The Truth About Brands, Bloggers and ROI: A Conversation with PR Rockstars (GS B)

Today bloggers can be more influential than celebrities in driving affinity for companies and brands. It's okay for them to ask, "what's in it for me?" Please join us as we talk about how bloggers and brands can build lasting relationships that are a win, win for both parties!


Speakers
avatar for Adrianna Giuliani

Adrianna Giuliani

Adrianna serves as a SVP, Creative & Strategic Planner at DeVries collaborating with account teams to develop programs that challenge conventional thinking and connect to pop culture. She is fascinated by how social media has changed from a reflection of how we communicate to a catalyst that shapes how people and companies relate to the world around them. During her career Adrianna has worked on a range of lifestyle brands including... Read More →
avatar for Nancy Martira

Nancy Martira

With more than three years providing strategic counsel for brands like Kodak, Frito-Lay, ConAgra Foods, H&R Block and IKEA, Nancy has developed strategic influencer programs, local market events, Twitter and Facebook content sourcing and event sponsorships. She often works with companies to develop their internal social media guidelines and teaches seminars on web culture, social media for productivity and Twitter 101. Nancy has developed... Read More →
avatar for Don Moore

Don Moore

Donald T. Moore has over 20 years of experience in a wide variety of business disciplines including Brand Management, Advertising, Media Sales and General Management of large organizations. During his career, he has repeatedly demonstrated a record of achievement and success in several fast paced, competitive markets. As President of Burrell Digital, Don oversees all elements of the Agency’s digital practice. He has responsibility for... Read More →
avatar for Ted Rubin

Ted Rubin

Author - Return on Relationship..., Social Marketing Strategist, Keynote Speaker, Brand Evangelist
Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. As many may have heard, Ted recently left his position as Chief Social Marketing Officer of Collective Bias. In the words of Collective Bias Co-Founder John Andrews... "Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a... Read More →


Friday October 21, 2011 11:00am - 12:15pm
Potomac Ballroom D Gaylord National Resort

12:15pm

AMERICAN CANCER SOCIETY Cupcake Party!

Friday October 21, 2011 12:15pm - 12:30pm
Potomac Ballroom D Gaylord National Resort

12:30pm

Lunch & Table Talks

Table talks have been designed to get in a little extra discussion while enjoying breaking bread with fellow bloggers!  We encourage attendees interested in certain topics to have lunch together and discuss.

The following table talks will be offered:

- Art of Vlogging led by @KrystalGrant

- Building an Active Community Around Your Blog led by @dumbparent

- Blog Collaboration: Creating and Working as a Team led by @Girl_TD

- Translating Style into Dollars led by @Blueprint4Style

- Twitter Chats led by @modernmami

- Multicultural Parenting led by @thienkim

More to come!

 



Friday October 21, 2011 12:30pm - 1:45pm
Moon Bay Coastal Restaurant Gaylord National Resort

1:45pm

You're a Rock Star, Now Act Like One! The Art of Writing a Pitch that Doesn't Suck (Brkt 1)

Learn why most pitches fail; understand the fundamental structure of an effective sales pitch and get an inside peek into the "mind" of a brand when they read your pitch.


Speakers
avatar for Carol Schiller

Carol Schiller

Carol Schiller is a copywriter, marketer and the Social Media Director at Cozi.com. Before getting hooked on the world of online marketing, Carol spent over 10 years marketing and licensing branded fashion for companies including Kenneth Cole, Ralph Lauren Footwear, and Anne Klein. You can follow Carol on Twitter @Cozifamily and @CarolSchiller, and read her blog about the art of selling with words and the latest in social media for brands at... Read More →


Friday October 21, 2011 1:45pm - 2:45pm
Potomac Room 4 Gaylord National Resort

1:45pm

Creating Kick A$$ Content Online (Wksp 1)

Sirius\XM Radio host Shawna Renee, NY Times #1 best-selling author Denene Millner and blogger turned best-selling filmmaker Lamar Tyler will teach attendees how to dominate their niche by creating "Kick A$$ Content".  Participants will learn first hand how to enhance Blog Talk Radio Shows, podcasts, written posts, vlogs and webisodes to make them "Kick A$$" with advice and tips from this expert panel.

Attendees will learn how to:

    * choose the best talk-show format
    * become better program hosts
    * conduct better interviews
    * write better blog posts
    * create compelling web video
    * make better quality web video
    * and other insider tips and tricks


Speakers
avatar for Tara Jefferson

Tara Jefferson

Tara Pringle Jefferson revels in creating great content, whether online, in print, or through in-person workshops. She is the blogger behind TheYoungMommyLife.com, the premiere online destination for mothers in their twenties. She is also the author of Make It Happen, a “get your career right” guidebook for the mothers who are still wondering what they want to be when they grow up. She is managing editor of... Read More →
avatar for Shawna Renee

Shawna Renee

For over 15 years, Shawna Renee has dedicated her life to creating compelling, entertaining and informative radio and new media programming.  Her career started at the age of 15 when she began screening phone calls for her father’s talk show, The Joe Madison Show on WXYT-AM in her hometown Detroit, Michigan.  After graduating Howard University with a dual degree in Telecommunications Management and Radio Production, Shawna... Read More →
avatar for Lamar Tyler

Lamar Tyler

Lamar Tyler has been called a New Media Strategist, Consultant, Blogger and Filmmaker but basically he just creates good content. | Lamar’s strategic approach of using social media to promote his independent film projects has resulted in a huge following, including a fan base of over 100,000 on Facebook. Lamar has leveraged that fan base to build relationships, and develop a grass roots distribution network across the country. | Along... Read More →


Friday October 21, 2011 1:45pm - 3:00pm
Potomac Room 1 Gaylord National Resort

3:00pm

Using Your Powers for Good: Philanthropy In The Digital Age (Brkt 2)
Speakers
avatar for Nirasha Jaganath

Nirasha Jaganath

Niri traded the rat race in Engineering for her rug rats and returned to her passion for writing at MommyNiri.com after she became a mom. She’s coupled her work in blogging to further several charitable projects and events, such as putting an end teacher-funded classrooms, supporting Rwanda Path2Peace and Heart 4 Haiti, building playgrounds with Kaboom, hosting events to support Autism, and working on the End Child Hunger campaign. In... Read More →
avatar for Devi Ramachandran Thomas

Devi Ramachandran Thomas

Devi Ramachandran Thomas joined the UN Foundation in May 2011 as Director of Shot@Life, to manage the campaign and oversee the daily programmatic, communications, marketing, and fundraising needs of the campaign. Prior to joining the Foundation, Devi worked as a senior consultant in sustainability and cause marketing strategies. She also held the position of Director of Cause Branding at Cone, Inc, a leading cause communications agency where... Read More →
avatar for Karyn Watkins

Karyn Watkins

Karyn Brianne Watkins is a passionate healthcare and nonprofit communicator focused on using new media to promote positive social and health behaviors. Karyn is the Founder of The Fabulous Giver, a website promoting a giving lifestyle and the many charitable initiatives of brands and nonprofit organizations. She is also the co-founder of The Red Pump Project, a nationwide HIV/AIDS awareness nonprofit focused on women and girls. Originally... Read More →


Friday October 21, 2011 3:00pm - 4:00pm
Potomac Room 4 Gaylord National Resort

3:15pm

Inside The App-ters Studio: What It Takes to Develop Your Own App (Wksp 2)

Three case studies of apps from people that saw an common need and built a mobile app to address it. Food on the Table, Marble Jar, and Patience help kids and families learn together and solve everyday problems, all while building long term skills. Hear our cautionary tales about app usability, budgeting, marketing, and project management and more.


Speakers
avatar for Anna Palmer

Anna Palmer

Anna Palmer serves as Founder and Chief Executive Officer of winwinapps, a Vermont based software development and micro Venture Capital company that creates software to "help you help them." In restaurants, school systems, nonprofit organizations, families, and groups of friends, WinWin Apps studies behavior and seeks technological solutions to increase efficiency in what people are already doing. http://blog.winwinapps.com/ Before creating... Read More →
avatar for Amanda Yates

Amanda Yates

Amanda Yates is the “Marketing Department” at Food on the Table, an online service and mobile app dedicated to help families save money and eat better at the grocery store.  Prior to Food on the Table, she worked in marketing at the Whole Foods Market headquarters in Austin, TX.  She is passionate about family dinnertime, consumer technology, rare cheeses, and golden retrievers.  She graduated with a B.S. in Commerce... Read More →


Friday October 21, 2011 3:15pm - 4:30pm
Potomac Room 1 Gaylord National Resort

4:00pm

Afternoon Break & Expo Hall Event
Friday October 21, 2011 4:00pm - 4:30pm
Exhibit Hall

4:30pm

SEARS & KMART Winter Wonderland Social
Sponsors

Friday October 21, 2011 4:30pm - 6:00pm
Potomac Ballroom C Gaylord National Resort

6:00pm

MCDONALD'S Welcome Cocktail Reception
Sponsors

Friday October 21, 2011 6:00pm - 8:00pm
Orchard Terrace

10:00pm

UBISOFT Jam!

Friday October 21, 2011 10:00pm - Saturday October 22, 2011 12:00am
National Pastime (Private Room)
 
Saturday, October 22
 

8:00am

Joyful Noise Gospel Breakfast

Queen Latifah and the Queen of Country, Dolly Parton, star in Alcon Entertainment’s “Joyful Noise,” the story of two powerful women who are forced to work together to save their town’s Gospel Choir.
 
The Pacashau Divinity Church choir has competed successfully in national gospel competitions, but never has won one.  With time running out for the choir’s existence, it’s going to take something clever and innovative for the new choir director to win the coveted Joyful Noise Gospel Competition.
 
Oscar® nominees Queen Latifah (“Chicago”) and Dolly Parton (“Transamerica,” “Nine to Five”) head the cast that includes Keke Palmer (“Akeelah and the Bee”), Courtney B. Vance (“Extraordinary Measures”), Jeremy Jordan (Broadway’s “Rock of Ages”), and Kris Kristofferson (upcoming “Dolphin Tale”).  Rounding out the main cast are Dexter Darden, Angela Grovey, Paul Woolfolk and Jesse L. Martin. 


http://joyfulnoisemovie.warnerbros.com


Saturday October 22, 2011 8:00am - 9:00am
Potomac Ballroom D Gaylord National Resort

8:00am

9:00am

Setting Your Own Stage: Creating An Outlet for Your Voice (GS C)
Speakers
avatar for Helena Andrews

Helena Andrews

Helena Andrews is an author and screenwriter who chronicles "this grown up life." Her memoir-in-essays, "Bitch is the New Black" (HarperCollins), was optioned by "Grey's Anatomy" creator Shonda Rhimes for Fox Searchlight Pictures. Helena's work has appeared in The New York Times, Glamour, Marie Claire, TheRoot.com among other national publications. Currently Helena is a regular contributor to the digital lady mag, xoJane.com... Read More →
avatar for Damon Young

Damon Young

Pittsburgh native Damon Young (aka “The Champ”) is the co-founder of the award-winning VerySmartBrothas.com, co-author of “Your Degrees Won’t Keep You Warm At Night: The Very Smart Brothas Guide To Dating, Mating and Fighting Crime,” and head editor of The Hill Review.


Saturday October 22, 2011 9:00am - 10:15am
Potomac Ballroom D Gaylord National Resort

10:15am

Special Events
Saturday October 22, 2011 10:15am - 11:00am
Potomac Ballroom D Gaylord National Resort

11:00am

Morning Break & Expo Hall Event
Saturday October 22, 2011 11:00am - 11:45am
Exhibit Hall

11:45am

Blogger For Sale: Keeping Your Integrity In Tact (Brkt 3)

Blogging doesn't mean losing yourself and your values. You can be successful by just being you, following "real world" professional practices and keeping your personal integrity intact. We'll explore blogging do's and don'ts as well as tips for keeping your social media persona professional and still authentic.


Speakers
LS

Linda Sellers

Marketing Manager, Create Digital
Linda is the Marketing Manager & Influencer Outreach Specialist for Create Digital in Richmond, VA. She leads internal marketing and blogger outreach efforts for the agency and has also led social media strategy with a focus on community and content for startups to Fortune 100 companies. And in case you were wondering, life after mom blogging rocks as grandma blogger AKA Granny-in-Chief at Linneyville.com.


Saturday October 22, 2011 11:45am - 12:45pm
Potomac Room 4 Gaylord National Resort

11:45am

Step Up Your Facebook and Twitter Game: Social Media Basics For Brand Building (Wksp 3)

This session will explore how to maximize Facebook and Twitter from folks that are successfully using them. This workshop will dive into how to use these popular social media platforms to take your blog and brand to the next level.


Speakers
avatar for Carol Cain

Carol Cain

Travel & Food Blogger, Publisher of Girl Gone Travel, Girl Gone Travel
Carol left a career in public relations and became a girl gone travel with a goal to inspire and share her discoveries around the world. Her passion for travel is often contagious, having earned her awards and recognition from her peers and others in the media and travel industry. She has shared her travel tips and stories in various online and print media. You can find her on Twitter @GirlGoneTravel
avatar for Ronnie Tyler

Ronnie Tyler

IBM
Along with her husband Lamar, Ronnie is co-creator of the award winning website BlackandMarriedWithKids.com (BMWK) which is one of the largest marriage and parenting sites on the web. Their website, BlackandMarriedWithKids.com has earned several awards and accolades, including being named one of 2010’s Must Read Blogs by Parenting Magazine. The website founded in December 2007 has a staff of 10 contributing writers, and a managing... Read More →


Saturday October 22, 2011 11:45am - 1:00pm
Potomac Room 1 Gaylord National Resort

1:00pm

Reinvention ROCKS! (GS D)

Lost my job, lost my breasts, lost my hair and found myself. How you can do it too!


Speakers
avatar for Rene Syler

Rene Syler

Somewhere between her first and second kids and coming to grips with her imperfections, television personality Rene Syler realized good enough was perfect for her. During her distinguished media career, including four years as anchor on CBS' The Early Show, Rene has always shown the courage to stand behind her convictions. While there, she conducted high profile interviews with First Lady Laura Bush, Senator John McCain as well as a host of... Read More →


Saturday October 22, 2011 1:00pm - 2:00pm
Potomac Ballroom D Gaylord National Resort

1:00pm

Lunch and Special Presentation
Saturday October 22, 2011 1:00pm - 2:00pm
Potomac Ballroom D Gaylord National Resort

2:00pm

How Stella Got Her "Balance" Back: Preserving Your Sanity in an Uber-Connected World (Brkt 4)

Intro: • What is balance: is it attainable or just an illusion? • Why is balance an issue that seems to concern women more than men? How technology can be your best friend and your worst enemy 5 steps to keeping your sanity: a) let go of self imposed expectations at home, work and relationships b) be honest and figure what isn’t working c) make yourself a top priority. Write it down if you need to remember that. d) Asking for help is not a sign of weakness. e) Limits, schedules, structure: you might not be 2 years old, but you need them too How to set up boundaries at work, especially if you work from home. Mommy guilt: 3 tips to avoid this trap.


Speakers
avatar for Jeannette Kaplun

Jeannette Kaplun

Founder & Chief Content Officer, Hispana Global
An award-winning bilingual journalist and TV host featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, and other shows, Jeannette  Kaplun is recognized as a lifestyle expert, parenting writer and conference speaker. Born in Texas and raised in Chile, Jeannette launched in 2012 her lifestyle blog Hispana Global in English and Spanish, which offers advice on parenting, beauty, travel, technology and... Read More →
avatar for Jessica Smith

Jessica Smith

Can't think of a better way to celebrate turning 40!


Saturday October 22, 2011 2:00pm - 3:00pm
Potomac Room 4 Gaylord National Resort

2:00pm

Getting Down to Business: Working with Brands 101 (Wksp 4)

We will share best practices, case studies and examples of bloggers and brands working together.


Speakers
avatar for Cat Lincoln

Cat Lincoln

Cat Lincoln is a respected marketing professional, lifestyle blogger and co-founding principal of Clever Girls Collective, Inc, a full service social media agency with a proprietary network of influencers that reaches 20 million+ pageviews.  Cat has nearly 20 years of traditional marketing experience, leading strategic, brand, and creative programs for Fortune 500 companies. During tenures at ADP and Wells Fargo she directed B-to-B and... Read More →
ER

Edita Rodriguez

Edita Gassmann Rodriguez graduated from California State University, Northridge with a degree in broadcast-journalism. She began her career at NBC Los Angeles where she worked the news assignment desk, and shuffled scripts to fancy on-air personalities. She went on to line-produce KNBC’s daily magazine show “YourLA.” In 2007 Edita was awarded the Mark of Excellence Award for “Television In-Depth Report” by the... Read More →


Saturday October 22, 2011 2:00pm - 3:15pm
Potomac Room 1 Gaylord National Resort

3:15pm

The Design Digital Magazine Revolution: Are We Missing Out? (Brkt 5)

Flip through the latest issue (or any issue for that matter) of Rue, Lonny, Anthology, Nesting Newbies, Matchbook, or Pure Green magazine and there's an obvious lack of diversity. This trend mimics what the print world has looked like for years -- the difference is that print editors have remained largely anonymous behind the pages of their publications. Now that contributors are being put front and center (and by contributors I mean designers, writers, photographers -- all of the people who make the interior design world tick), where do we stand? How do we get in? What is their formula for success? Are there any diverse editions in the works? Who does the inner circle of multicultural design bloggers consist of and why aren't they collaborating with each other?


Speakers
avatar for Jessica Cumberbatch

Jessica Cumberbatch

Jessica Cumberbatch Anderson is a versatile writer, editor, and reporter with experience covering women's lifestyle, home design, health and wellness, and travel. Her eight years of experience include creating both print and digital media content, with a healthy dose of social networking on the side. Look for her work in magazines including Martha Stewart Living, Parenting, Essence, IN New York and Where New York; websites including... Read More →
avatar for Erika Ward

Erika Ward

Erika Hollinshead Ward, Owner of Erika Ward Interiors, is an interior designer, web magazine contributor, speaker, internationally recognized blogger, and philanthropist. Her strong social media presence has positioned her as a well-respected key influencer in the local, national, and international design community. She’s been called upon to speak in several panel discussions by industry leaders such as Kravet and AmericasMart Atlanta and... Read More →


Saturday October 22, 2011 3:15pm - 4:15pm
Potomac Room 4 Gaylord National Resort

3:30pm

The Good, The Awesome and The Sexy About Mobile Marketing (Wksp 5)

There are several stages to integrating mobile into your marketing efforts including "Denial" (I don't need to pay attention to mobile.); "Panic" (Oh, no! My competitors are dabbling in mobile and I don't know where to begin!); "Acceptance" (I can't avoid mobile but need to do it in a smart way). Which are you in? There are many interesting ways to start thinking about and integrating mobile tactics into your marketing for yourself, your blog or website or your company. We'll talk about making sure your website or blog is mobile friendly but also get a little geeky about location check-ins, QR codes, mobile advertising, and mobile apps. And yes, we'll make geeky sexy!


Speakers
avatar for Aliza Sherman

Aliza Sherman

Aliza Sherman is a Web pioneer, mobile strategist, and social media innovator. She speaks around the world and writes about Internet, social media, mobile, and women’s tech and business issues. Aliza specializes in making technology more accessible to humans. In 1995, Newsweek named her one of the “Top People Who Matter Most on the Internet” after she founded the first woman-owned, full-service... Read More →


Saturday October 22, 2011 3:30pm - 4:45pm
Potomac Room 1 Gaylord National Resort

4:15pm

Brand-Blogger Mixer

Great opportunity to perfect your elevator pitch!  Wine courtesy of Wine Sisterhood.


http://www.winesisterhood.com/

Speakers
avatar for Media Mingle

Media Mingle

Media Mingle is a minority-owned & operated full-service Public/Media Relations and Marketing consultancy specializing in advertising, event planning and creating media strategies and tailored networking opportunities for members of the media, bloggers and national brands. Media Mingle is experienced in communications and can offer the capabilities and expertise of a corporation but, with the individualized, unique attention only a small... Read More →


Saturday October 22, 2011 4:15pm - 5:15pm
Potomac Ballroom C Gaylord National Resort

5:15pm

Afternoon Break & Expo Hall Event
Saturday October 22, 2011 5:15pm - 6:00pm
Potomac Foyer Gaylord National Resort

6:00pm

PINESOL and QUE RICA VIDA !BlogaFiesta!

Saturday October 22, 2011 6:00pm - 8:00pm
Pose NightClub Gaylord National Resort

8:00pm

10:00pm

SUSAN G. KOMEN Pajama Party
Saturday October 22, 2011 10:00pm - Sunday October 23, 2011 12:00am
TBD
 
Sunday, October 23
 

8:30am

Breakfast
Sunday October 23, 2011 8:30am - 9:00am
National Harbor 2&3

9:00am

BLACKATLAS.COM Presents: Go Global: Taking Your Blog Around the World (Brkt 6)

Jet-set content isn't limited to just travel bloggers. It doesn't matter if you write about beauty, fashion, food or sports -- there's a place for your niche on the global landscape and a ticket with your name on it. Learn how to take advantage of international opportunities, tap into events abroad, and develop content with a global focus.


http://blackatlas.com

Speakers
avatar for Julia Coney

Julia Coney

Julia Coney is the editor of All About the Pretty a niche lifestyle website dedicated to curated information on beauty + fashion, travel, food + wine, and yoga. If you want exclusive beauty products from Paris, the best sushi in Barbados, koshary in Cairo, fashion week in New York, fry jacks in Belize, crawfish in New Orleans, and custom lotion in Capri stay awhile reading All About the Pretty as your personal lifestyle and travel guide. All... Read More →
avatar for Kiratiana Freelon

Kiratiana Freelon

Student, CUNY School of Journalism
Kiratiana Freelon is a travel enthusiast, culturist, lecturer and the author of "Kiratiana’s Travel Guide to Black Paris: Get Lost and Get Found." Her digital efforts also landed her on Black Enterprises’s list of Top Women to follow on Tech. In a valiant effort to merge her travel and digital lives, she will soon be launching the book as a mobile guide for the Android and iPhone platforms. She is the founder and principal of Eunique... Read More →
avatar for Tracey Friley

Tracey Friley

Tracey Friley is a travel junkie and award winning travel writer, entrepreneur & humanitarian with a love for all things related to global culture.   A self-proclaimed Culturalista, Tracey isn’t just a Francophile and retailer with a penchant for wholesale shopping on annual trips to Paris, but she is an active contributor to American Airlines’ BlackAtlas.com; Travel Editorialista on MyBlogalicious.com; owns and operates... Read More →

Sponsors

Sunday October 23, 2011 9:00am - 10:00am
National Harbor 2

9:00am

Embracing SEO and Loving Your Stats (Brkt 7)

The session will cover basics of SEO, including keyword research and on-page optimization, in plain English that everyone can understand. Participants will leave with a list of concrete steps that they can implement on their own sites.


Speakers
avatar for Tara Gerner-Ziegmont

Tara Gerner-Ziegmont

Tara Ziegmont is a wife and mother of two small girls who left a 10-year career as a high school science teacher to be an at-home mom and entrepreneur. She has been publishing Feels Like Home (http://FeelsLikeHomeBlog.com) since 2007, where she encourages her readers through a variety of posts: food and cooking tips, craft ideas, home management hints, and a myriad of parenting (mis)adventures that help make her readers’ lives easier... Read More →


Sunday October 23, 2011 9:00am - 10:00am
National Harbor 3

10:15am

Leveraging Your Content to Monetize Your Blog (Brkt 8)

In this panel discussion we will focus on how bloggers can learn how to use information products such as: Audio, books, ebooks, ezines, special reports, teleseminars, webinars, training, coaching, video to generate consistent income from their blogs. We will discuss different tools and marketing strategies one can use to start developing your own products.


Speakers
avatar for LaShanda Henry

LaShanda Henry

LaShanda Henry has been developing websites for over 10 years. She owns over 15 web properties focused primarily on creating positive websites for people of color. Having built her own successful online empire she now devotes much of her time to teaching women entrepreneurs how to do the same. Some of her websites include Multiple Shades of You Online (an African American Web Portal), the Black Moms Club, SistaSense (Money and Marketing Blog) and... Read More →
avatar for Pam Perry

Pam Perry

I am a PR Coach & Social Media Strategist delivering ONLINE BRANDING & creative digital MARKETING SOLUTIONS for corporations targeting the multicultural marketing. My team provides online branding strategy & marketing solutions using social media and internet marketing. Our solutions are centered on delivering social experiences and buzz through blogs, email management and creative content creation for major social networking and social... Read More →


Sunday October 23, 2011 10:15am - 11:15am
National Harbor 2

10:15am

LIFETIME MOMS Presents: Tapping Into the Multicultural Masses (Brkt 9)

You may be trying to stay mainstream, but there's great power in your diversity. Learn how to effectively harness the power of diversity to create community, build your "tribe," architect relationships with brands, and craft a meaningful and authentic online conversation.


http://www.lifetimemoms.com/

Speakers
avatar for Kimberly Allers

Kimberly Allers

Kimberly Seals Allers is a leading authority on issues relating to modern, mothers of color, author of The Mocha Manual™ series of books and founder of www.MochaManual.com, a daily parenting and lifestyle destination and blog for African American moms and moms-to-be. An award-winning journalist, Kimberly is also popular public speaker and consultant on the mom of color market, and fiercely committed to the fight to reduce the high infant... Read More →

Sponsors


Sunday October 23, 2011 10:15am - 11:15am
National Harbor 3

11:30am

Haute Lifestyle & Entertainment Blogging (Brkt 10)
Speakers
avatar for Joi-Marie McKenzie

Joi-Marie McKenzie

Joi-Marie McKenzie is the editor-in-chief of The Fab Empire, an award-winning Web site site that covers society, politics, celebrities and local events in Baltimore, Boston, New York and Washington, D.C. McKenzie, with her team of contributors and photographers, has successfully created a brand that speaks to the needs of young urban professionals. McKenzie also serves as the assistant entertainment editor for The Loop 21, a site that offers... Read More →


Sunday October 23, 2011 11:30am - 12:30pm
National Harbor 2

11:30am

To Niche or Not to Niche (Brkt 11)

Three case studies will be presented that represent best practices for using social media to reach niche communities. The presenters will share their stories as well as their successes, challenges and lessons learned.


Speakers
RC

Roo Ciambriello

Writer
If Roo Ciambriello could list all of her favorite things, they'd include Choco Tacos and every AMA Snoop Dogg has done on Reddit. Roo is a copywriter out of New Haven, and her stories on the backs of potato chip bags and candy wrappers can be found in Whole Foods, Kroger, and Target. You can follow her on Twitter, Instagram, and her blog, Semiproper.
avatar for Julia Diaz-Asper

Julia Diaz-Asper

Julie Diaz-Asper has spent more than two decades helping large organizations innovate and pursue new market opportunities. As a strategy consultant with Booz Allen and Coopers & Lybrand, she focused on leveraging new technologies to create new markets for telecom and media companies. She later worked with American Express finding innovative ways to use the Internet to reach, service, and engage its commercial card customer base. Recently... Read More →
avatar for Terri Holley

Terri Holley

A tech-savvy, insightful, and highly creative new media “maverick” who is always operating outside the box, Terri Holley understands the nuances of interactive marketing, emerging technology and how both are used to build deeper relationships with prospects and customers.  Along with serving as CEO of Holley Creative, Terri has been a contributor to Women Grow Business, recognized by Forbes magazine as one of the best marketing... Read More →
avatar for Tonya R. Taylor

Tonya R. Taylor

Your Savvy Online Business Builder, SavvyBizBuilder.com
Tonya R. Taylor, founder of SavvyBizBuilder.com, empowers business owners with savvy ways to use their WordPress website for marketing to build a BIG ONLINE PRESENCE that doesn’t suck. | | Tonya is known as the “Savvy Online Business Builder” for solo entrepreneurs and small business owners who need more time to focus on running their six figure business and want fast, proven results ensuring potential customers can find them... Read More →


Sunday October 23, 2011 11:30am - 12:30pm
National Harbor 3

12:30pm